As the Advertising Regulatory Body or Supervising Agency in charge of enforcing the rules and regulations in the advertisement industry, your outfit's purpose includes taking action and investigating complaints about advertisements as well as proactively monitoring and taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing. Additionally, your outfit also works together with the requisite environmental agencies in ensuring that physical billboards used for advertisement have been erected following the due procedures as laid out by the advertising authority.